HeyBoringAgent
For landscaping, HVAC, cleaning, and other boring businesses

Got a boring business?
We'll bring you
boring clients.

HeyBoring is an AI sales rep for the businesses that built America — the ones that aren't trying to be exciting and don't need to be. We find the property managers, HOA boards, and operators who actually buy what you sell, write a cold email to each one, send it from your Gmail, and reply when they bite.

Start trial — from $199/mo See how it works
Encrypted at rest Read-only Gmail by default Cancel anytime
live activitytoday · demo data
  • 9:02hunterscored 7 leads in Orlando metro
  • 9:14outreachdrafted email to jorge@cagan.com
  • 9:14outreachsent — 1 of 25 today
  • 9:31outreachdrafted email to lisa@suncoast.com
  • 10:07replierreply from sarah@palmgrove.com
  • 10:07replierclassified: INTERESTED (0.94)
  • 10:08replierauto-sent reply with proposal hook
  • 13:00followupbumped 4 stale threads
  • 18:00reporterEOD digest delivered to your inbox
Built for owners of
Landscaping•HVAC•Commercial cleaning•Pool service•Pest control•Roofing
The system

Five agents.
One inbox. Yours.

Most "AI sales tools" are a chat box and a vibe. We built five purpose-narrow agents that hand work to each other — like a small sales team that doesn't sleep, doesn't quit, and doesn't ask for commission.

Every morning
Hunter
Finds prospects
Pulls property managers and operators that match your ICP from Apollo. Scrapes their websites, scores fit, and only keeps leads with at least three concrete enrichment signals (portfolio size, named communities, recent moves).
Every 4 hours
Outreach
Writes & sends cold email
Drafts a peer-to-peer cold email referencing one specific, verifiable detail about the prospect's business. Validates against your voice rules — no buzzwords, no '15 minute call' — then sends through your Gmail.
Every 5 minutes
Replier
Handles inbound
Classifies replies into nine categories, drafts a tailored response, and auto-sends the easy ones. Anything ambiguous, expensive, or escalatory waits in your review queue with the AI's confidence and reasoning.
Daily, 9am ET
Followup
Keeps threads warm
Sends a polite bump at 3 days, a sharper question at 7, and a graceful breakup at 10. All in the same Gmail thread so your inbox stays clean. Stops the moment a prospect replies.
Daily, 6pm ET
Reporter
Tells you what happened
Each evening: a plain-text email with the day's sends, replies, classifications, drafts awaiting your call, and the actual Anthropic token cost. No dashboards required — but a dashboard is there if you want one.
An actual cold email

Specific. Short.
Sounds like you.

The Outreach agent is forbidden from using "I hope this finds you well", "circle back", or "15 minute call." It must reference one verifiable detail about the prospect's business. If it can't find one, it skips the lead and tells you why — instead of generating sludge.

  • Opener references a specific, verifiable fact
  • Proof element from your existing client list
  • Pain point named in operator language, not jargon
  • Low-commitment CTA — no calendar invites
  • Capped at 90 words, signed by a real person
FromEmilio Sanchez <emilio@monstercuts.com>
Tojorge@cagan.com
Subject14 communities, one missing piece

Jorge,

Noticed Cagan manages 14 HOA communities across Lake and Orange counties, including Sunset Pines and Palm Grove Estates.

We run common-area maintenance for HOAs in the Orlando/Tampa corridor, including portfolio work for Lessen and AH4R. Most of our HOA clients switched because their previous vendor was missing visits during summer growth — we use route-based scheduling that doesn't skip.

Want me to do a free walk-through on one of your properties? I'll send a written assessment with pricing, no obligation.

Emilio Sanchez, Monster Cuts
1-866-785-2967

Setup

From signup to first send
in under ten minutes.

01
Tell us your voice
Two-minute setup: signer name, phone, ICP filters, the kind of clients you want to name-drop. We pre-fill landscaping defaults so you can ship with mostly Continue clicks.
02
Connect Gmail
One Google consent screen. The agent sends from your address with full deliverability. No shared sending domains, no SPF/DKIM headaches.
03
It runs
Hunter wakes up at 10am, Outreach drafts and sends every 4 hours, Replier checks every 5 minutes. You get one summary email at 6pm. Cancel anytime.
Pricing

Cheaper than a VA.
Apollo included.

A virtual assistant doing cold outbound runs you $399 for 20 hours/month + an Apollo seat (~$99/mo) + the time to manage them. HeyBoring is a flat monthly fee, Apollo is bundled in, and there's no one to manage. Cancel anytime.

Lite
$199/mo
≈ 90 cold emails / month
Cheapest way to start. A steady drip while you keep running the business.
  • ~3 sends/day · ~90/month
  • Apollo lead data included
  • Human review on every send (week 1)
  • Daily report email
  • Email support
Start with Lite
Starter
Most picked
$399/mo
≈ 250 cold emails / month
What a 20-hour-a-month VA does, minus the management. The most common starting tier.
  • ~8 sends/day · ~250/month
  • 1 Gmail account
  • Apollo lead data included
  • Human review on every send (week 1)
  • Daily report email
Start with Starter
Growth
$799/mo
≈ 500 cold emails / month
Output of a part-time SDR. Where most operators land after a month or two.
  • ~16 sends/day · ~500/month
  • Autonomous send on high-confidence drafts
  • Reply handling + 3/7/10-day followups
  • Quote PDF generation
  • Priority support
Start with Growth
Pro
$1,499/mo
≈ 1,000 cold emails / month
Replaces a full-time SDR + their Apollo seat. Same output, ~70% less cost.
  • ~33 sends/day · ~1,000/month
  • Multi-Gmail / multi-mailbox
  • Custom voice + ICP tuning
  • Slack-channel support
  • Dedicated onboarding
Start with Pro
We provide Apollo (you'd pay $50–200/mo elsewhere). Anthropic compute is on us. You only bring the Gmail account the agent emails from.
FAQ

Things people ask before they buy.

How is this different from a generic AI email tool?
It's vertical. We're not trying to be useful to a B2B SaaS startup. Voice rules, ICP filters, pricing playbooks — all tuned to the boring service businesses that real people actually acquire and run: landscaping, HVAC, plumbing, electrical, pest control, pool, roofing, cleaning, auto repair, self-storage, the list goes on. The cold emails sound like another owner, not a marketer.
Will my emails go to spam?
Cold email from your own Gmail with a real human signer has the best deliverability you can buy. We deliberately don't use shared sending domains for this reason. We also cap sends per day and enforce voice rules that the spam-filter pattern-match avoids.
Why do I have to wait for activation after signing up?
Google requires us to whitelist your email for Gmail access during early-stage operation. We get a notification the moment you sign up and approve within minutes during business hours. Your account and config are saved while you wait.
What if the agent writes something dumb?
It refuses to send if it can't reference a specific detail about the prospect. It also flags borderline cases (complaints, big quotes, ambiguous threads) for your manual approval — they queue up in the dashboard with the AI's reasoning attached.
Do I need to provide my own data sources?
No. We provide Apollo for prospecting (you don't pay them separately). You can also upload a CSV of leads you already have. The agent works the same way either way.
Can I see drafts before they send?
Yes — flip the 'review all' toggle to require approval for every send. Most operators run it for the first week, then turn it off once they trust the voice.
What does cancellation look like?
One click in your Stripe billing portal. Your data is exportable; we hold tokens for 30 days then purge. No clawbacks, no annual contract.

Stop writing cold emails.
Start reading replies.

Two-minute setup. From $199/month. Cancel anytime.

Start trial — from $199/mo Read the FAQ first